How to improve search ranking

Are you a Tech blog owner, a blogger or having an online/ e-commerce site? Everyone wants to know the mantra of how to improve google search results or improve search ranking. And the easiest way to be visible is google AD-WORDS.

But personally I really not in favor of spending money for visibility. By investing sometime and strategy you can get to know how to increase google ranking for free. Improve search ranking on the search engine results page (SERP) without spending money is not miracle or rocket science. Once you improve search ranking that will stays for long time provided if you have used proper SEO logic’s to improve search ranking. Mentioned below are the ways to improve google search results and google rank.

  • Great Content: –

Having a great and high quality unique content is one of the finest way to improve search ranking. In a recent days one survey was done among marketing professionals & that survey result states that 60% of people are in favor of Good content is the most effective SEO tactic. Be double assure your content is error free, mobile friendly, keyword rich and well address to the target audience with appropriate external and internal this is very first mantra to getting your website to the top of google.

improve search ranking

  • Proper Keyword Research: –

To improve search ranking identify, decide & target a keyword for each page. Think about how your reader might search for that specific page or what keyword they use to drag your content on google search ranking page. Repeat keyword several times throughout the page. Once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Don’t forget to use bold, italics, heading tags (especially an H1), and other tags to highlight these keyword phrases, but don’t over stuff your content by keyword. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. Always remember “The best pages are written for the user, not for the search engine.” So if you follow this in good manner it will give good signal to bots to crawl on your page regularly and which will improve search ranking.

improve search ranking

  • Update your Content regularly: –

To improve search ranking update your old post on regular basis which will give good signals to Search Engine’s bot so that they can crawl on that post regularly. Updated content is one of the best indicators of a site’s relevancy, so keep it updated. If you regularly updating your old pages then the chances of getting your website to the top of google will increase and easily you can improve search ranking of your page or website.

  • More back links higher authority: –

Links from the other sites for your site is called back-links. This is the most weighted google ranking factors. Incoming links to your website from reputed or high DA (Domain Authority) increase your site authority too. And that results increase in traffic and improve search ranking. This is one of the common known google ranking tool.

improve search ranking

  • Reduce / Fix 404 pages: –

A good link will improve search ranking of any page. On the other hand a 404 pages will decrease it too. Search engine bots don’t like broken links or 404 pages, so to keep your page on good ranking always avoid 404 which will increase SEO ranking free and improve search ranking .To check such pages use tool like brokenlinkchek which will give you the insight of your page broken links.

improve search ranking

  • Use internal/external links: –

Whenever you write content along with keyword always keep in your mind about links, which will engage search engine bots on your pages. And more you engage search engine bots on your page more chances to improve search ranking. Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL. By using this technique getting your website to the top of google and can improve search ranking.

  • Image optimization: –

By optimizing images will give boost to speed up the website and also google will identify that images by alt text which is used in your webpage. Make sure all your images are compressed with proper description and file name with alt text. By this you improve search ranking or google search ranking.

  • Page Speed: –

From last year July google has added mobile page speed condition for page ranking factor. So for grabbing a good search engine page ranking we should keep in mind about page speed too. Make sure your site is as fast as possible to improve search ranking as well as having a good user experience.

improve search ranking

  • Use header tags: –

By using header tags your content more readable and easier to understand for user as well as search engines. By using header tags we will show the structure of content and can describe the key point in decent manner.

  • User experience: –

As per a research on ranking factors the top four ranking factors are website traffic, time spend on that website, pages per session and bounce rate. And once you go in more details for all above factors then you will find all mentioned factors are directly proportional to user experience. If your website is easy to navigate and focus to target audience you will get more visitors, who will stay longer and repeat too and that will improve search ranking.

improve search ranking

That’s all from me. If you have any query or questions you can leave your comment on comment box below or mail us on

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About the author


Shakeb Mustafa is a passionate Tech blogger, Digital Marketer & technology lover.Thanks to his tech tendencies that his blog, was born.

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